It started as an article by Randy Block about what to “not” do during a job interview. Then The Obvious Expert blog added a new spin showing how this same advice applies to Social Media, a blog post we reprinted here on Social Media Blog. Next, along comes Annie Infinite to help fill in the missing pieces.
…So have you seen what Phyllis SantaMaria added? She ‘flipped’ the topics around so we could think about what “to do” for social media, rather than what not to do. Good work, Phyllis, and thank you very much.
It fun to see how much this snowball continues to roll along,
Here’s Phyllis’ take on this social media list:
Hello,
I found the article on ‘how to blow an interview’ and the comments on how it relates to social media useful. And I find it hard to think in the negative, so thought I’d make a stab at writing the rules on WHAT TO DO for social media. Here’s my go:
Here’s a social media marketer’s spin on Randy’s 10 tips for blowing that all important job interview, and remember, this is what NOT to do:
1. Prepare by Jumping into your social media marketing with a plan. Consider the objectives you want to realize and what your competitors are doing in their efforts on blogs, Facebook, Twitter, LinkedIn or YouTube.
2. Show up and research which social media are effective, offensive, and stable. Talk to others, experiment, and avoid ‘analysis-paralysis’ that could stop you from showing up.
3. Engage in dialogue with your collaborators, followers, fellow travellers. Use retweet and other features to share good news and tips.
4. Use the ‘bikini approach’ often touted about statistics. Show enough to be tantalizing, hide enough to be discreet.
5. Develop personable communication so you come across as a real person whom others would like to meet. (Note the key word is personable, not personal. Rule #4 has already given you the bikini principle.)
6. Build up former colleagues and your competitors. Have you even noticed in old towns how all the yarn merchants would have shops next to one another, in markets in Africa that the maize sellers work next to one another? They develop a trust and each has a niche that they learn how to develop from working collaboratively and for the long-term.
7. When in doubt say you don’t know that you’ll find out or ask others to help you find out. Ask for help.
8. Show long-term commitment and integrity. If your business is good it will survive and thrive through your commitment and your being your word and living your life out of an empowering vision.
9. Show a clear thread through your communication. Have an underlying theme so that others can see your vision and commitment throughout.
10. Ask questions that invite and stimulate conversation and feed-back.
I’d appreciate comments on this ‘turn around’ to positive to see if this works, offers a useful contribution. By the way, my organisation is working with micro-entrepreneurs at the grassroots level in Kenya to improve their business performance through training, including the use of the internet. They are ‘resource poor’ in terms of access to technology, not in their willingness or their human resources. They may live in the biggest slum in sub-saharan Africa and they are improving their lives and their community from the bottom up. See http://microfinancewithoutborders.net for blog. Our website http://www.microfinancewithoutborders.com being updated.
Best wishes for 2010 and living without borders!
Phyllis SantaMaria based in London
Social Media Soup Continues to Bubble, 10 Revised Rules
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